Young’s are rolling out a fresh packaging design across its entire range, which carries the new ‘Love Fish’ communication seen in recent advertising.
The aim of the makeover is to properly convey the taste and freshness of Young’s products and also particularly to encourage more consumers to shop the frozen aisle. The new packs have mouth-watering photography, clear product descriptions and accessible recipes on the back of packs where relevant.
Young’s unique fish heritage is communicated through a new brighter version of its traditional seascape and its commitment to sustainability is highlighted through its award-winning ‘Fish for Life’ programme.
