Young’s has restructured its marketing team under the leadership of new marketing director, Yvonne Adam.

Yvonne Adam has been with Young’s since 2005 and was most recently director of chilled marketing, focused largely on the company’s Scottish operations. In her new role, she heads a marketing team of 15.

Young’s has been consistently one of the UK’s fastest growing food brands since it was relaunched in 2000. Over that time it has grown every year by an average of 14%, with current sales in excess of £257M.

The changes to Young’s marketing resource follow a restructuring of Young’s parent group, Foodvest. This led in January to a refocusing of Young’s to concentrate solely on the Young’s brand in both chilled and frozen fish. Retailer own-label products are now made by Foodvest’s other UK fish business, The Seafood Company.

“This is a truly exciting time,” says Yvonne. “Our recent restructuring puts marketing at the heart of the Young’s business as we seek to build the opportunities for fish – which is a perfect match with current consumer demands for natural, healthier eating. I am delighted to have the chance to lead the marketing team as we move into our next growth stage and drive the Young’s brand towards £300M.”

Prior to joining Young’s, Yvonne Adam held senior marketing and commercial roles at Premier Foods, where she managed many familiar brand names including Crosse & Blackwell, Sarsons, Loyd Grossman and Smash. Born in Scotland, she is a graduate of Glasgow University and is married with an 8 year old son.