GRIMSBY, UK. As part of its ongoing ‘Fish for Life’ programme, Young’s has switched 21 of its core ready meals to MSC certified [1] seafood over the past few months. This means that as many as 35 million Young’s ready meals a year will now be made with MSC fish.

All these meal products (15 frozen and 6 chilled - see list [2]) are now made with either MSC wild-caught Alaskan pollock, or Alaskan salmon or Cape hake from South Africa. Included in the sustainability drive are Young’s flagship meal brands - ‘Ocean Pie’ and ‘Admiral’s Pie’ (which is the UK’s best-selling ready meal of any type, one being eaten on average every 2.4 seconds!) [3].

James Turton, marketing director at Young’s says, “This move is entirely in line with our ‘Fish for Life’ approach which guarantees that all our products are made with fish that meets our strict responsible sourcing criteria. The MSC is the gold standard for sustainability and we are proud to have been able to move such a substantial part of our range to MSC fish.”

Some 85% of all the MSC-certified fish products sold in the UK are made by Young’s Seafood. The latest announcement continues a process which has already seen MSC fish introduced to many other Young’s ranges and further MSC launches are expected in the next few months.

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Notes for editors follow.

[1] Marine Stewardship Council. See www.msc.org
[2] The full list of products is as follows: (frozen) Admiral’s Pie, Mariner’s Pie, Original Ocean Pie, Luxury Salmon Pie, Low Fat Ocean Crumble, Salmon & Broccoli Pie, Salmon & Pasta, Fish & Vegetable Pie, Vintage Cheddar Fish Bake, Mediterranean Fish Bake, Salmon En Croute, Fish in Butter Sauce, Fish in Parsley Sauce, Cape Hake with Lemon & Herb Glaze, Cape Hake with Mediterranean Glaze; (Chilled) Mediterranean Fish Gratin, Mornay Fish Gratin, Famous Fisherman’s Pie, Salmon En Croute, Salmon & Pasta Bake, Hake in Cheese & Chive Sauce.
[3] Based on some 13.1 million Admiral’s Pies sold each year