“Here’s the thing to pay attention to: Young’s green and social credentials are among the best in the industry. It’s long had an affiliation with the MSC, it’s got a clear sustainable sourcing policy, it’s backed off fish in trouble, and it’s kept the overwhelming majority of its production in the U.K. while most companies long ago upped stake for Asia. It’s even been selling its seafood on the notion sourcing from around the world is a good thing to get more consumers interested in new sustainable species such as Alaska pollock.”