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Young's Seafood Limited
November 16th 2009
NEW AND IMPROVED FLIPPER DIPPERS FROM YOUNG'S

Young’s has announced the launch of its NEW and improved Flipper Dippers. With new ingredients and striking new packaging, this product is guaranteed to appeal to both mums and kids.

Made with 100% pollock fillet, Young’s Flipper Dippers are rich in Omega 3. Shaped to resemble fish, they’re free from artificial colours, flavours or preservatives and contain only the simplest of ingredients found in your average kitchen cupboard.

Flipper Dippers have proven a big success with children in the UK, highlighted on pack with the a ‘taste tested and approved by children’ accreditation.

As with all Young’s products, Young’s Flipper Dippers offer the added reassurance of the Young’s ‘Fish for Life’ label – confirming that they are made with fish that has been responsibly sourced

Charlotte Broughton, Marketing Controller at Young’s Seafood comments: “Flipper Dippers tick all the boxes for mums who want reassurance that their children are consuming a product which is not only healthy, but delicious too. We want mums to know they can rely on Young’s to provide a quality product with the very best ingredients and new and improved Flipper Dippers are exactly that.”

Young’s Flipper Dippers are low in fat and oven cook straight from frozen. They’re available in 250g pack size for £1.49 from Asda and Morrisons.


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For corporate information and trade media enquiries:
Chris Solloway at
Wordbird Communications
t 07974 232015
e chris@wordbird.net
For food information about Young's and consumer media enquiries:
Laura Pope or Nishita Assomull at Wild Card
t 020 7257 6470
e laura.pope@wildcard.co.uk
 
 
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