Responding to the current economic climate, Young’s, the leading brand in frozen fish, has announced a range of Credit Crunch Special Offers on some of its most popular products.

Young’s Credit Crunch offers are available on its best selling Chip Shop range. Young’s Chip Shop Fish & Chips, Fish Fillets, Fish Fingers and Jumbo Specials Large Bubble Batter Fish Cakes will be available at the special retail price of just £1.00 whilst Young’s Jumbo Specials John Smiths Bitter, Jumbo Specials Sea Salt & Malt Vinegar and Jumbo Specials Extra Large Bubbly Batter will be available at half price from January.

Young’s Chip Shop is the UK’s best selling range of traditional battered fish fillets, selling around half a million packs a week and with annual sales in excess of worth £60m.

It was recently relaunched with a new ‘Now Better For You” proposition – highlighting the fact that all Chip Shop products are now less than 5% saturated fat and a natural source of Omega 3.

Charlotte Broughton, Marketing Controller at Young’s Seafood comments: “Young's always strives to be in tune with its consumers needs. With our latest range of NPD and promotional offers these superb products are even better value for money. With lots of different products to choose from, the range is ideal for all the family and certainly won’t break the bank!”


Young’s continues to be the main driver of growth in the battered frozen fish market, which is worth £129m and growing 5% year on year. It is well established as the UK’s leading fish brand, with sales in excess of £260M.