The exciting new prime-time TV series ‘Mitch and Matt's Big Fish’ – supported by Young's Seafood – starts November 3. Episode 4 on November 6th will be all about Young's home town of Grimsby!

Mitch & Matt’s Big Fish sees Mitch Tonks and new mate, rugby star Matt Dawson, take to the road in a beaten up camper on the fishy road trip of a lifetime. They tour Britain to find out all about fish – meeting local people, exploring the modern seafood industry and doing lots of fishing and cooking themselves!

The series takes a practical and modern approach to fish, highlighting classic recipes, Omega3 and frozen fish, as well as focusing on key species such as prawns, salmon and alternative white fish.

Young’s marketing director, Yvonne Adam says, “Young’s is always looking for innovative ways to get more people to ‘Love Fish’ as much as we do! This is an enjoyable and fun series which brings modern seafood to life and should make everyone more excited about eating more fish."

The programmes will be supported by some exciting new ‘bumper’ ads for Young’s which feature real people talking about why they "Love Fish".